招聘电话:010-51293166转1044 刘小姐

品牌规划经理
公司名称:优尼博览(北京)有限公司
招聘职位:品牌规划经理
职位属性:普通
人  数:若干
有 效 期:1 个月
薪  资:面议
工作地点:北京市 朝阳区 CBD
学历要求:本科以上
工作性质:全职
行业从业年限:5年以上
相关职业背景:、广告/公关/市场推广/会展、影视/媒体/艺术/文化/出版、

工作职责:

• Taking a leading role in defining and elaborating of brand & communication strategy in allBTL event project– from pitching to full scale implementation.
- Positioning, brand idea developing, brand architecture, communication plan, etc
- Copywriting, tagline, headline, tonality defining.
• Working closely with internal functions such as Creative,Account and Operation to establish the final BTL event concept based on agreed strategy and event tonality. Such events will mainly include: customer and sales-oriented event or test driving, A/B auto shows, road show, PR event / test drive (journalist / customers), Annual dinners, etc…
• Setting up a complete Brand Strategy information pool containing key information like brand story and history, product and its positioning, ATL & BTL strategy, etc...
• Internal communication–on regular basis (monthly) editing and updating company credential, newsletter, website to include more brand oriented topics. ATL and BTL cases sharing seminar to be organized regularly.

岗位要求:

Education
• University graduate, Bachelor degree or above in the field of marketing, commerce, literature, journalism, economics, etc.
Experience
• min. 5 years working experience in marketing, brand communication or product management;
• Public Relations related working experienceis preferred.
Specific Knowledge
• Fluent (spoken/written) English and Mandarin;
• Coordination with other teams as core of the working field, team work spirit, excellent organization and communication are a must;
• Very good MS office knowledge (Excel, PowerPoint, Word);
• Very good analyzing and structuring skills (detail oriented) as well as presentation skills;
• Open minded, creative, innovative and willing to learn;
• Able to work under pressure and undertake multitask;
• Strong interest toward cars / having driving license
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