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Account Executive
公司名称：
万卓环球通讯顾问（北京）有限公司
招聘职位：
Account Executive
职位属性：
普通
人 数：
1人
有效期：
1个月
薪 资：
面议
工作地点：
上海市黄浦区人民广场
学历要求：
本科以上
工作性质：
全职
从业年限：
2年以上
职业背景：
广告/公关/市场推广/会展
工作职责：
Influencer Engagement
• Serve as day-to-day contact for media/influencers; share knowledge
• Conduct outreach relevant to integrated marketing or other campaign tactics
• Oversee management of reactive requests, proactively influence & garner coverage
• Contribute to brainstorms & strategic campaign development
• Provide timely and in-depth analysis of coverage results & trends
Digital & Social Media Acumen
• Assist in creating high-level digital/social media strategies that are integrated into communication plans
• Engage with agency digital & monitoring divisions regarding client projects & deliverables
• Amplify/promote news on social properties; update & maintain social editorial calendar
Client Engagement
• Begin anticipating client communication challenges & develop recommendations
• Contribute to development & implementation of communication strategies
• Execute tasks associated with projects; may lead certain aspects of project
• Oversee client meetings, agendas & recaps
• Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on client/business narrative
Business Acumen & Strategic Thinking
• Contribute to plans & own executing portions of a plan • Identify opportunities for cross-team integration
• Share POV, knowledge & expertise with the team/ agency through presentations, brown bag sessions or development courses, etc.
New Business Development
• Become familiar with WE capabilities across the agency including global region specialties in comparison to competitor agencies
• Serve in a lead research role on organic growth new business efforts including sourcing and gathering audience, industry or competitor market data
• Understand & identify potential opportunities to grow & diversify existing account
• Begin to develop and nurture network of peer contacts outside the agency
People Leadership
• Begin gaining management skills by mentoring junior level staff
• Be a peer resource to staff, interns & new hires
• Manage up to senior staff
• Serve as day-to-day contact for media/influencers; share knowledge
• Conduct outreach relevant to integrated marketing or other campaign tactics
• Oversee management of reactive requests, proactively influence & garner coverage
• Contribute to brainstorms & strategic campaign development
• Provide timely and in-depth analysis of coverage results & trends
Digital & Social Media Acumen
• Assist in creating high-level digital/social media strategies that are integrated into communication plans
• Engage with agency digital & monitoring divisions regarding client projects & deliverables
• Amplify/promote news on social properties; update & maintain social editorial calendar
Client Engagement
• Begin anticipating client communication challenges & develop recommendations
• Contribute to development & implementation of communication strategies
• Execute tasks associated with projects; may lead certain aspects of project
• Oversee client meetings, agendas & recaps
• Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on client/business narrative
Business Acumen & Strategic Thinking
• Contribute to plans & own executing portions of a plan • Identify opportunities for cross-team integration
• Share POV, knowledge & expertise with the team/ agency through presentations, brown bag sessions or development courses, etc.
New Business Development
• Become familiar with WE capabilities across the agency including global region specialties in comparison to competitor agencies
• Serve in a lead research role on organic growth new business efforts including sourcing and gathering audience, industry or competitor market data
• Understand & identify potential opportunities to grow & diversify existing account
• Begin to develop and nurture network of peer contacts outside the agency
People Leadership
• Begin gaining management skills by mentoring junior level staff
• Be a peer resource to staff, interns & new hires
• Manage up to senior staff
岗位要求：
Education
• Bachelors degree or above in communications, journalism or related field preferred
Experience Preferred
• At least 3+ years experience in PR, preferably in an agency setting and/or within the high tech industry
• Demonstrated understanding of what the media values
• Established business press editor and analyst relationships
• At least 2 years managing a client relationship
• Worked within a team environment
• Managed multiple projects/events simultaneously
• Worked under editorial deadlines
• Has written and developed press materials
• Developed and executed a PR plan
• Conducted press meetings
• Proficiency using computer and general business applications (Microsoft Office preferred)
• Bachelors degree or above in communications, journalism or related field preferred
Experience Preferred
• At least 3+ years experience in PR, preferably in an agency setting and/or within the high tech industry
• Demonstrated understanding of what the media values
• Established business press editor and analyst relationships
• At least 2 years managing a client relationship
• Worked within a team environment
• Managed multiple projects/events simultaneously
• Worked under editorial deadlines
• Has written and developed press materials
• Developed and executed a PR plan
• Conducted press meetings
• Proficiency using computer and general business applications (Microsoft Office preferred)