Account Executive
公司名称: 万卓环球通讯顾问(北京)有限公司
招聘职位: Account Executive
职位属性: 普通
人 数: 1人
有效期: 1个月
薪 资: 面议
工作地点: 上海市黄浦区人民广场
学历要求: 本科以上
工作性质: 全职
从业年限: 2年以上
职业背景: 广告/公关/市场推广/会展
工作职责: Influencer Engagement

• Serve as day-to-day contact for media/influencers; share knowledge

• Conduct outreach relevant to integrated marketing or other campaign tactics

• Oversee management of reactive requests, proactively influence & garner coverage

• Contribute to brainstorms & strategic campaign development

• Provide timely and in-depth analysis of coverage results & trends

Digital & Social Media Acumen

• Assist in creating high-level digital/social media strategies that are integrated into communication plans

• Engage with agency digital & monitoring divisions regarding client projects & deliverables

• Amplify/promote news on social properties; update & maintain social editorial calendar

Client Engagement

• Begin anticipating client communication challenges & develop recommendations

• Contribute to development & implementation of communication strategies

• Execute tasks associated with projects; may lead certain aspects of project

• Oversee client meetings, agendas & recaps

• Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on client/business narrative

Business Acumen & Strategic Thinking

• Contribute to plans & own executing portions of a plan • Identify opportunities for cross-team integration

• Share POV, knowledge & expertise with the team/ agency through presentations, brown bag sessions or development courses, etc.

New Business Development

• Become familiar with WE capabilities across the agency including global region specialties in comparison to competitor agencies

• Serve in a lead research role on organic growth new business efforts including sourcing and gathering audience, industry or competitor market data

• Understand & identify potential opportunities to grow & diversify existing account

• Begin to develop and nurture network of peer contacts outside the agency

People Leadership

• Begin gaining management skills by mentoring junior level staff

• Be a peer resource to staff, interns & new hires

• Manage up to senior staff
岗位要求: Education
• Bachelors degree or above in communications, journalism or related field preferred
Experience Preferred
• At least 3+ years experience in PR, preferably in an agency setting and/or within the high tech industry
• Demonstrated understanding of what the media values
• Established business press editor and analyst relationships
• At least 2 years managing a client relationship
• Worked within a team environment
• Managed multiple projects/events simultaneously
• Worked under editorial deadlines
• Has written and developed press materials
• Developed and executed a PR plan
• Conducted press meetings
• Proficiency using computer and general business applications (Microsoft Office preferred)