Senior Account Executive
公司名称: 万卓环球通讯顾问(北京)有限公司
招聘职位: Senior Account Executive
职位属性: 普通
人 数: 2人
有效期: 1个月
薪 资: 面议
工作地点: 上海市黄浦区人民广场
学历要求: 本科以上
工作性质: 全职
从业年限: 4年以上
职业背景: 广告/公关/市场推广/会展
工作职责: Influencer Engagement

• Identify, build & grow relationships with media/influencers; begin to have exposure to key senior level influencers

• Identify, develop & pitch stories

• Drive strategic recommendations for outreach in integrated marketing or other campaign tactics to impact client/business narrative

• Continue to deepen knowledge of global influencers

Digital & Social Media Acumen

• Partner with the agency’s social/digital leads to drive news strategies

• Lead integrating fresh thinking for social media brainstorms & campaign development

• Oversee account activity & engagements with the agency’s social/digital divisions

• Responsible for consistency of voice/tone among the client’s different social media properties

• Manage the social editorial calendar (& integration with marketing calendar – newsletters, website updates, etc.)

Client Engagement

• Anticipate client communication challenges & develop recommendations

• Consistently provide strategic & tactical counsel that maps to client’s business problem

• Serve as primary day-to-day contact with clients; proactively engage on issues

• Manage projects and news announcements with little guidance

• Report issues with scope of work to leads & make recommendations on ways to resolve

Business Acumen & Strategic Thinking

• Develop & execute integrated communication plans with little guidance

• Coach staff and lead by example regarding utilization management & the impact to team/agency

New Business Development

• Proactively assist team leadership in growing & diversifying existing account beyond current scope

• Identify & create relationships that are mutually beneficial for the agency & clients

• Participate in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings

People Leadership

• Coach & train junior level staff

• Manage up & educate more senior staff on day-to-day business & account health

• May assist in interview & new hire process
岗位要求: Education
•Bachelors degree or above in communications, journalism or related field preferred
Experience Preferred
•At least 4 years experience in PR, preferably in an agency setting and/or within the high tech industry
•Demonstrated understanding of what the media values
•Has established editor and/or analyst relationships and has proactively placed stories
•At least 2 years managing a client relationship
•At least 1-2 years experience managing individuals or a team
•Worked within a team environment
•Managed multiple projects/events simultaneously
•Worked under client and influential deadlines
•Has written and developed press materials
•Developed and executed a PR plan/s
•Conducted press meetings and/or led a press tour
•Proficiency using computer and general business applications (Microsoft Office preferred), and has demonstrated an ability to learn new software applications.