SR. COPYWRITER(BJ)
公司名称: 万卓环球通讯顾问(北京)有限公司
招聘职位: SR. COPYWRITER(BJ)
职位属性: 紧急
人 数: 若干
有效期: 3个月
薪 资: 面议
工作地点: 北京市朝阳区
学历要求: 本科以上
工作性质: 全职
从业年限: 2年以上
职业背景: 广告/公关/市场推广/会展
工作职责: Responsible for copyediting and reviewing written communications to ensure that brand standards and agency style guidelines are adhered to, writing style is strong, and copy is free of grammatical, punctuation and language usage errors.
•Writes documents that are consistently well organized and grammatically correct, and require minimal editing.
Influencer Engagement
Serve as day-to-day contact for media/influencers; share knowledge
Conduct outreach relevant to integrated marketing or other campaign tactics
Oversee management of reactive requests, proactively influence & garner coverage
Contribute to brainstorms & strategic campaign development
Provide timely and in-depth analysis of coverage results & trends

Digital & Social Media Acumen
Assist in creating high-level digital/social media strategies that are integrated into communication plans
Engage with agency digital & monitoring divisions regarding client projects & deliverables
Amplify/promote news on social properties; update & maintain social editorial calendar

Client Engagement
Begin anticipating client communication challenges & develop recommendations
Contribute to development & implementation of communication strategies
Execute tasks associated with projects; may lead certain aspects of project
Oversee client meetings, agendas & recaps
Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on client/business narrative

Business Acumen & Strategic Thinking
Contribute to plans & own executing portions of a plan • Identify opportunities for cross-team integration
Share POV, knowledge & expertise with the team/ agency through presentations, brown bag sessions or development courses, etc.

New Business Development
Become familiar with WE capabilities across the agency including global region specialties in comparison to competitor agencies
Serve in a lead research role on organic growth new business efforts including sourcing and gathering audience, industry or competitor market data
Understand & identify potential opportunities to grow & diversify existing account
Begin to develop and nurture network of peer contacts outside the agency

People Leadership
Begin gaining management skills by mentoring junior level staff
Be a peer resource to staff, interns & new hires
Manage up to senior staff
岗位要求: Excellent communications skills: Native English speaker. Mandarin is plus.
Typically at least 3-4 years’ experience with full-time professional copywriting, preferably in an agency setting or within applicable industry
Ability to drive client relationships, providing strategic & tactical advice, drafting/executing plans, providing thoughtful analysis, identifying proactive opportunities, crafting materials, tracking coverage
Has established influential relationships & proactively placed stories
Demonstrated ability to establish strong client relationships
Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
Proficiency in computers & standard office applications (Microsoft Office is preferred)
Bachelor’s degree or above preferred in Communications, Journalism, Marketing or related field